Pollution is the new UV

SPF protection isn’t the only thing you need to keep your skin protected outside. There are plenty of environmental factors beyond UV rays that accelerate aged skin.

Pollution is the second most harmful aggression to the skin after the sun and the air surrounding us is mainly polluted by smoke, exhaust gas and car particles. It’s no wonder that those who live in urban environments tend to age ten percent faster than those in rural environments. With urban landscapes increasing in population and, only naturally, air pollution, the skincare industry is hyper focused on products that protect your skin from pollution.

So why should you care about pollution, and why are we calling pollution the new UV? Because pollutants dehydrate the skin, decrease the production of skin collagen and cause overall skin irritation. This means more lines, wrinkles, rougher skin texture and skin discoloration.

Don’t panic – you don’t have to hide under the covers all day long! To protect your skin from pollution Aloette has incredible products that you can easily add into your skincare regimen:

The Guardian_BA Page
4 week results from using The Guardian Environmental Protection Serum

The Guardian Environmental Protection Serum: When it comes to fighting off the effects of pollution, this serum is a must-have. The Guardian utilizes Farm to Jar™ floral extract, red and green algae extracts and aloe vera to protect the skin from environmental damage that leads to age spots, wrinkles, discoloration and inflammation.

Correction Code AM: Not only does this daytime moisturizer and DD Crème have an SPF 25 factor, but it is formulated with the powerful anti-aging peptide Matrixyl Synthe’6 to firm the skin and reduce the appearance of wrinkles that are caused by pollution.

The Beauty Parfait: This wash-on/wash-off masque is infused with probiotic yogurt extract to add nutrients back into the skin that is stripped away from environmental factors. Those who commonly suffer from skin redness and irritation with love the soothing effects of the parfait.

Re/New by Aloette: This detoxifying spa line from Aloette Cosmetics is formulated with ginger root, citrus and aloe vera to release toxins and impurities from the skin. Not only does the line improve skin radiance, but it puts the mind, body and soul at ease with its detoxifying powers.

Pollution may be the new UV, but we’re way ahead of the game. So don’t stress about what your city living is doing to your skin – we got you covered.

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